For BAIC Philippines, owning a BAIC is more than owning a car. It means becoming part of a community. That was the message behind “More Than a Car: The BAIC Community,” held on October 17 at Nurture Wellness Village in Tagaytay, where owners and the BAIC team came together for a day of meeting, sharing and rest.
The idea behind the event is a shift in the conversation, from simply buying a vehicle to belonging to the BAIC family. The people in that family are connected by shared experiences, road trips, family adventures and confidence in the brand.
The day began on the road.
The group met at SLEX and drove together to Tagaytay, so the journey became part of the experience.
At Nurture Wellness Village, owners and BAIC representatives networked and talked about their time with the brand. Guests also joined relaxing activities, including Tai Chi and head massage sessions.
A community built on real experiences
For one B40e owner, the experience goes beyond the drive itself. He shared that he put his vehicle to the test in floodwaters that rose as high as the vehicle’s doors, and said BAIC proved true to what it advertises about its capability. Stories like this are what the community is built on: real experiences from real owners, shared with one another.
The gathering was joined by Rommel L. Sytin, Chairman of UAAGI; Timothy Sytin, Brand Head of BAIC Philippines; Lito Landicho, UAAGI Aftersales Director; and May De Los Santos, BAIC Marketing Director.
In his remarks, Timothy Sytin, BAIC Brand Head expressed his gratitude for being with the community. He thanked the owners for their trust in the brand and for being part of the BAIC journey, a reminder that the people behind the wheel are what make BAIC more than a car.
Drive Big with BAIC is the brand’s ongoing invitation to owners to get out on the road with confidence. Through community events, road trips and activities that bring owners, dealers and the BAIC team together, the brand will continue to put its owners and their experiences at the center of the conversation.
