- Photo left to right: Mr. Giovanni Frias, Dongfeng Motors Philippines VP for Sales and Operations; Mr. Brennan Lim, Dongfeng Motors Philippines Deputy CEO; Mr. Marc Hussein Bundalian, Tara Global Technology Inc. Chairman and President; and Mrs. Jelyn Bundalian, Tara Global Technology Inc. Executive Vice President
Dongfeng Motors Philippines continues to champion sustainable mobility in the country through its partnership with Tara Global Technology Inc., the company behind the Tara ride-hailing application. By bringing together Dongfeng’s electric vehicle technology and Tara’s digital mobility platform, the collaboration reinforces a shared commitment to making transportation more accessible, efficient, and sustainable while creating opportunities for Filipino drivers and transport operators.
As the Philippine transportation industry faces evolving commuter needs and rising fuel prices, Dongfeng Motors Philippines recognizes the importance of practical mobility solutions that benefit both passengers and the people behind the wheel. Through collaborations with mobility platforms such as Tara, the company continues to explore how its new-energy vehicles can serve not only individual motorists but also the growing demands of commercial transportation and ride-hailing services.“As our nation faces rising fuel prices, TARA Ride-Hailing App and Dongfeng Motors Philippines stand together with one powerful mission: to make transportation affordable, sustainable, and profitable to anyone in the transport business. We envision passengers paying less, drivers bringing home more, and operators earning sustainable daily income,” said Mr. Giovanni Frias, Vice President for Sales and Operations of Dongfeng Motors Philippines.
For Dongfeng Motors Philippines, championing electric mobility means looking beyond vehicle technology and recognizing the people whose livelihoods depend on transportation. TNVS drivers rely on their vehicles to earn a living, support their families, and build sustainable businesses. Providing vehicles that combine passenger comfort with practical business utility is therefore an important part of Dongfeng’s approach to serving the transport community.
“For many drivers, their vehicle is their livelihood. Every kilometer driven represents an opportunity to earn and provide for their families. That is why we want to offer vehicles that are not only comfortable and reliable for passengers, but also efficient, dependable, and practical business partners for our drivers,” said Mr. Brennan Lim, Deputy CEO of Dongfeng Motors Philippines.
“Our goal is to help drivers serve more passengers, spend less time worrying about their vehicle, and focus on growing their livelihood. We want them to feel that the vehicle they choose is an investment in their business and in their future,” Lim added.
- Photo left to right: Mr. Brennan Lim, Dongfeng Motors Philippines Deputy CEO; and Mr. Marc Hussein Bundalian, Tara Global Technology Inc. Chairman and President
The partnership was highlighted during the official Tara App Launch held on October 13, 2026, at Whitespace Manila in Makati City. The event brought together strategic partners from across the country, members of the Transportation Network Vehicle Service (TNVS) community, business partners, members of the board, shareholders, sponsors, and members of the media. The gathering marked an important milestone for Tara as it introduced its ride-hailing platform and brought together key stakeholders who share its vision of building a more accessible and sustainable transportation ecosystem in the Philippines. Dongfeng Motors Philippines’ participation underscored its continued commitment to working with mobility partners to advance practical electric vehicle applications and support the needs of drivers, operators, and commuters.
“Tara began with one simple dream: to build something Filipinos can proudly call their own. A platform that makes everyday travel easier for commuters and opens more doors for our drivers,” said Mr. Marc Bundalian, Chairman of Tara Global Technology Inc.
As the Philippine automotive industry continues to evolve, Dongfeng Motors Philippines remains committed to demonstrating how electric mobility can serve a wider range of needs, from personal transportation to commercial and ride-hailing applications. By working with mobility platforms such as Tara, the company continues to connect its electric vehicle technology with real-world transport needs while championing solutions that place value on efficiency, passenger comfort, and driver livelihoods.
Through this partnership, Dongfeng Motors Philippines reaffirms its commitment to championing smarter, more sustainable mobility for the country. By bringing electric vehicle innovation closer to everyday transportation, the company aims to help create a future where commuters can enjoy comfortable and accessible journeys, drivers can pursue more sustainable livelihoods, and transport operators can explore more efficient ways to grow their businesses.
