GeiserMaclang Celebrates 25 Years of Driving Tourism Growth Through Creative Collaborations

GeiserMaclang, a prominent name in the Philippine marketing and communications industry, has consistently demonstrated its commitment to promoting tourism through innovative campaigns and strategic partnerships. The agency’s work in this sector is characterized by a blend of creativity, collaboration, and a deep understanding of the Filipino identity.

One notable example of GeiserMaclang’s tourism advocacy is its collaboration with the Singapore Tourism Board. Recognizing the power of music and cultural exchange, the agency partnered with the award-winning Filipino band Up Dharma Down to create a music video that showcased Singapore’s vibrant and future-facing experiences. This initiative not only promoted Singapore as a tourist destination but also celebrated the talent and creativity of Filipino artists.

In addition to its international collaborations, GeiserMaclang has also played a crucial role in promoting domestic tourism. The agency’s “Make It Happen, Make It Makati” campaign aimed to revitalize Makati, the Philippines’ long-time financial center, as a premier destination for business and leisure. By highlighting the city’s diverse offerings, from lifestyle and entertainment to food and business opportunities, the campaign successfully attracted investments and increased foot traffic, contributing to the city’s economic growth. The campaign resulted in 21 million pesos in media values and a resurgence in investments by top corporations, business owners, and entrepreneurs. It also led to a revival in foot traffic for retail, leisure, and commercial destinations.

GeiserMaclang’s approach to tourism advocacy goes beyond traditional marketing strategies. The agency understands that tourism is not just about promoting destinations, but also about fostering cultural exchange and

creating meaningful experiences. This is evident in its work with the European Union Delegation, where the agency spearheaded a media campaign to increase awareness and understanding of the European Union and its relationship with the Philippines. By portraying how Filipinos and Europeans are already trading together, creating new products together, and even helping each other in times of crisis, the campaign showcased the deep-rooted connections between the two regions, fostering a sense of shared identity and mutual respect.

Amor Maclang, Co-founder of GeiserMaclang said, “GeiserMaclang has always championed the Philippines as a premier tourist destination. Beyond captivating ad campaigns lies a rich tapestry of cultural, historical, geological, and natural wonders, still a mystery to the world and even to ourselves. By addressing perceived risks and sharing our stories, we reveal a unique charm that compels many travelers to extend their stay. We have so many stories to tell. Through tourism and our vibrant creative culture, we continually forge the value of our global brand.”

Furthermore, GeiserMaclang’s commitment to tourism extends to its corporate social responsibility initiatives. The agency has partnered with various organizations to promote sustainable tourism practices and support local communities. For instance, its work with Shell Pilipinas Corporation, a 110-year-old energy company in the Philippines, includes initiatives that focus on sustainability, energy resilience, and nation-building. These projects not only contribute to the well-being of local communities but also enhance the overall tourism experience by showcasing the Philippines’ commitment to environmental conservation and social development.

GeiserMaclang’s work and advocacy in tourism demonstrate the agency’s ability to create impactful campaigns that resonate with diverse audiences. By combining creativity, collaboration, and a deep understanding of the Filipino identity, the agency has successfully promoted both domestic and international tourism, contributing to the growth of the industry and fostering cultural exchange. 

As the Philippines continues to position itself as a global tourism destination, GeiserMaclang’s expertise and commitment to innovation will undoubtedly play a crucial role in shaping the future of the country’s tourism sector.